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Review of The Behaviour Change Wheel: A Guide to Designing Interventions by Michie, Atkins & West

In The Behaviour Change Wheel, the authors outline a process and framework for designing behavioural interventions to give a step-by-step guide to policy makers to designing effective behaviour change. Although their focus is on public policy applications, the approach, checklists and examples will be useful for anyone who is involved in behaviour change.

The background of the researchers and many of the examples are focused on public health, but the applications are far more diverse. The book walks readers through the process, with checklists, worksheets and practical tips to apply the techniques in the book. Recommended for anyone who wants to use behavioural science top design interventions, incentives, regulations or policy.

 

 

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