The SNAPP Framework for Sustainable Behaviours The field of behavioural economics can be confusing, with so many ‘heuristics’ (a better name than biases, Wikipedia lists Continue Reading
As an advocate of visualization in research and more broadly, I enjoyed a recent article that highlights that comic books and graphic novels are not Continue Reading
I tend to run away from anything that uses the word architecture (or architect) unless it relates to building real buildings. Having said that, the Continue Reading
After attending a WARC seminar on marketing effectiveness last month, I left with a strong impression that many recent findings in marketing science are struggling Continue Reading