Pantone have just announced their colour of the year, and the choice for 2019 is Living Coral. Their choice reflects a move from the mystic Continue Reading
How Not to Plan: 66 ways to screw it up is a great reference guide to good sense and clear thinking written for planners, but Continue Reading
Is it just me, or have others noticed that jingles are being used less than they used to? I recently wrote how distinctive brand assets Continue Reading
What is the value and impact of using celebrities in advertising? Let's understand the context of beauty motivations, before looking at reactions to four examples Continue Reading