Coca-Cola recently sponsored an attempt to make rubbish bins more visible. Apart from the good cause of helping people find where to place their rubbish, Continue Reading
WARC has just published a white paper on “Anatomy of Effectiveness” and it’s well worth reading. The report summarizes best thinking, expert opinion and real Continue Reading
I was interested to read about IKEA testing a completely new business model. It could potentially completely disrupt their business and demonstrates a very forward-thinking Continue Reading
“Price is what you pay. Value is what you get.” – Warren Buffett Price is definitely not the same as value, although classical economics continues to Continue Reading