As a strong proponent of sensory branding and the importance of building brand assets, I was excited to see Mastercard’s latest move in the evolution Continue Reading
On a recent cinema trip, I was having dinner with friends and we ordered Tiger which came in a tall bottle with “Bedok” printed below Continue Reading
Eat Your Greens: Fact-based thinking to improve your brand’s health, edited by Wiemer Snijders, is a great read for anyone involved in marketing and its related Continue Reading
Why is culture important for brands and especially local brands? How is Asian beauty different from Western beauty? And what kind of insights can help Continue Reading