Michele Gelfand’s work on Tightness-Looseness (read more here) may have important lessons for the Covid-19 pandemic. Before I look at the differences between countries, let’s Continue Reading
Decoded is an introduction to the discipline of Decision Science and its application to marketing. Any book that discusses the application of behavioural science to Continue Reading
While brands like Nike are urging people to ‘just do it at home’ (with apps and videos) and Guinness create another beautiful ad, other brands Continue Reading
There are many ways to stay close Difficult times bring people together. We should all practice physical distancing and social closeness in the present climate, Continue Reading