There are many ways to stay close Difficult times bring people together. We should all practice physical distancing and social closeness in the present climate, Continue Reading
After attending a WARC seminar on marketing effectiveness last month, I left with a strong impression that many recent findings in marketing science are struggling Continue Reading
What should marketers know about brand extensions, and the role of their brand meaning in shaping their decisions about how far they can stretch their Continue Reading
LEGO are launching their first full spectrum campaign in 30 years, “celebrating the endless potential of creativity and play”. The brand is linking the cultivation Continue Reading