Why is culture important for brands and especially local brands? How is Asian beauty different from Western beauty? And what kind of insights can help Continue Reading
In Thinking, Fast And Slow, Daniel Kahneman provides an overall metaphor for human thinking as well as describing a long list of heuristics (mental rules Continue Reading
Coca-Cola recently sponsored an attempt to make rubbish bins more visible. Apart from the good cause of helping people find where to place their rubbish, Continue Reading
WARC has just published a white paper on “Anatomy of Effectiveness” and it’s well worth reading. The report summarizes best thinking, expert opinion and real Continue Reading