In this second of a series of ten articles, looking at the long-term strategic implications and opportunities of Covid-19 for brands, we will consider how Continue Reading
TapestryWorks’ SNAPP framework is based on a behavioural economics framework comprising five key themes (read more here and here) and has been applied to pricing, Continue Reading
Michele Gelfand’s work on Tightness-Looseness (read more here) may have important lessons for the Covid-19 pandemic. Before I look at the differences between countries, let’s Continue Reading
While brands like Nike are urging people to ‘just do it at home’ (with apps and videos) and Guinness create another beautiful ad, other brands Continue Reading