In our last SNAPP article, we explored the role of loss aversion in behaviour and its potential role in behaviour change (read it here). In Continue Reading
This is a short and easy to read introduction to gamification in business. It lays out the key elements and ideas required to introduce game Continue Reading
Katy Milkman’s new book How to Change has received rave reviews among the behavioural economics community, but it’s not strictly just about behavioural economics. The Continue Reading
In this third article explaining the SNAPP framework’s five principles I will focus on the importance of mental and physical availability (read about simplicity here Continue Reading