TapestryWorks’ SNAPP framework is based on a behavioural economics framework comprising five key themes (read more here and here) and has been applied to pricing, Continue Reading
While brands like Nike are urging people to ‘just do it at home’ (with apps and videos) and Guinness create another beautiful ad, other brands Continue Reading
There are many ways to stay close Difficult times bring people together. We should all practice physical distancing and social closeness in the present climate, Continue Reading
A Mark Ritson column on Direct Line’s use of brand assets (link here) has some interesting statistics on the use of visual and audio assets Continue Reading