After attending a WARC seminar on marketing effectiveness last month, I left with a strong impression that many recent findings in marketing science are struggling Continue Reading
You may not have noticed, but Facebook have a new brand identity which, in their words is, “designed for clarity, inspired by people”. The company Continue Reading
What should marketers know about brand extensions, and the role of their brand meaning in shaping their decisions about how far they can stretch their Continue Reading
LEGO are launching their first full spectrum campaign in 30 years, “celebrating the endless potential of creativity and play”. The brand is linking the cultivation Continue Reading